Before we begin, let's know what is RATIONAL all about?

RATIONAL Group is the world market and technology leader in the fields of hot food preparation for professional kitchens, which was found in 1973. The company employs more than 1,100 people in Germany and a total of over 2,300 worldwide. RATIONAL has been listed in the Prime Standard of the Frankfurt Stock Exchange since its IPO in 2000 and is currently included in the MDAX.

The primary objective of the company is to always offer its customers maximum benefits. Internally, RATIONAL is committed to the principle of sustainability, expressed in its policies on environmental protection, leadership and social responsibility. Year after year, numerous international awards testify to the exceptional quality of RATIONAL's work.

It's easy to understand why Europe likes pizza. Just as sushi is at the top of the bestseller list in Japan and Chinese food in China. But sushi in Brazil? Pizza in Saudi Arabia? Chinese food in Australia? Turkey is into pasta, while Russians prefer kebab, which you think you'd find more in Turkey. And in India, the land of curries, people also prefer pizza. Has the world turned upside down? Obviously, tastes have become more international, especially in takeaway food, so local cuisines has to adapt to more diversified recipes. "Not all food is equally suitable for takeaway or delivery," knows Stephan Leuschner, Key Account International for Ghost Kitchens at Rational. "The best performing dishes have been pizza, pasta and Chinese."

These dishes are easy to prepare, can be brought to consumption temperature quickly and transported in such a way that they also look good on the table at home. But Leuschner has another tip for a successful takeaway business: consistent food quality; "Especially when customers choose the same brand more often, they want to be confident they'll get the same food as last time." That's why he recommends intelligent cooking systems to his customers, such as the iCombi Pro combi-steamer, which allows cooking processes that have been defined once to run over and over again, ensuring the same quality every time. And not just for one dish, but for thousands of international recipes. So, you could prepare the whole range of world's favourite takeaway dishes with an iCombi Pro. And if taste changes a few weeks down the track, it doesn't matter - iCombi Pro will manage.

Mr. Saurabh Puri,
Marketing Communications Head—India,
RATIONAL International India Pvt. Ltd.

Khatibah Rehmat,
Senior Journalist and Writer,
REFT Today.

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